Air Max 90 'I Am The Rules'

In 2010, Nike collaborated with Foot Locker Europe on an ad campaign titled ‘I Am The Rules.’ The spot featured then-promising footballers Andrei Arshavin, Marouane Chamakh and Stefano Okaka. The Air Max 90 featured alongside them would go on to be one of the year’s biggest successes. This colorway brings a combination of purple, neon green, Wolf Grey and Solar Red to the iconic silhouette.