Air Max 270 'White Photo Blue'

For Air Max Day 2018, Nike chose to showcase a new silhouette alongside its roster of classic Air Max models. That shoe was the Air Max 270, featuring the first ever Air unit expressly made for the brand’s lifestyle category. This colorway was one of four that released on March 26, 2018, all carrying a predominantly white color scheme with a contrasting pop of color on the heel bag. In this case, Photo Blue was the accent of choice, maintaining Nike’s tradition of distinguishing its Air Max line with high-impact colors.